Mobile devices or smartphones are enhancing the way people communicate with one another and the way businesses connect with their target audiences.
For the last few years, mobile device usage has grown drastically.
With over 2.5 billion smartphone users worldwide in the year 2018. It is also believed that the growth of users will reach 2.8 billion by 2021.
Statistics further show that digital media usage time is growing too in parallel to this mobile trend, in fact, nearly 70% of digital media time is spent on mobile.
4 ways how mobile marketing will boost your business
Make your Site Mobile-Responsive
The most basic step to starting a Mobile Marketing campaign is to have a mobile-responsive website.
As per Google, if the website is not mobile-friendly then the users can leave easily. Being mobile responsive is another key ranking factor in SEO.
And with Google gradually rolling out its mobile-first index this year, it’s highly crucial for businesses to prioritize mobile responsiveness.
But it’s not just enough to have a mobile version of your website, you also need to have a mobile responsive site with a fully functional website that adapts well to the various screens.
Have your business listed on Google Maps
You must not know, but mobile users often search for information on local businesses located near them.
In fact, 86% of mobile users look up the location of a business on Google Maps.
So to boost up your reach on desktop and mobile it is important for your business to get listed under Google Maps.
Here the good news is Google helps you to get your business information listed on their search engine with their free tool called Google My Business.
With this tool, people can find you easier through local Google search results. As well as streamlining your business information to Google Maps.
Use QR code marketing
QR codes in marketing are starting to gain traction and your business may do well to incorporate this into your mobile marketing strategy.
These codes are a type of bar coding typically used to incorporate URLs and direct links for customers.
What all mobile users have to do is scan the QR code using their smartphones.
Invest in a mobile app
There is an end number of mobile apps which have made people addicted. As per the statistics, 86% of smartphone users spend their time using apps, which is saying a lot about how powerful mobile apps are.
For businesses, having a mobile app is a cost-effective way to market your brand directly to your target audience.
Mobile apps make it easier for your customers to get access to information about your business, products, and services with just a touch of their fingertips.
With push notifications, you can also have an easier time informing customers of updates regarding your business.
As well as sharing exclusive promos and discounts.
Creating and Developing a mobile app, however, may not be cheap, it depends on your requirements and the features you want, etc.
Mobile marketing is the future of marketing. With the technology of mobile devices getting more sophisticated each year, and with the growing number of smartphone users, there’s no telling how much it would evolve and rise to even greater heights in the near future.
