The biggest challenge while writing content is to create it as SEO optimized along with it, it should be appealing for viewers. If you want to build your blog audience then you have to get smarter with your content. And for this, the major principle is SEO Copy-writing.
Here in this article, lets us understand what is SEO copywriting and how to create SEO content.
What is SEO?
As we all know SEO stands for Search Engine Optimization, a practice of increasing the quality of organic traffic to your website through search engine results.
Organic traffic basically means the unpaid traffic that is received through SERPs.
Understanding Copy-writing
Copywriting is the process and art of creating content that attracts viewers and readers to buy a particular product or subscribe to their website. A copywriter is a professional who understands people who write copy for the advertisement and drives users to take a certain action. Copywriter understands what google thinks about words and phrases etc, so they can write the content as per google algorithms.
What is SEO copy-writing?
With simple words, SEO copy-writing is creating content that is keyword optimized and well designed to appeal to the viewers.
This type of content is created as it can be understood by Google and also grabs the attention of your viewers.
But here the problem arrives if we write according to the Google algorithms, then the content might sound very robotic, therefore it is necessary to create it attractive as well as optimized.
Optimization increases the authority and relevance of your content and website. SEO copy-writing helps you to target your customers and solve their problems.
Elements of SEO copy-writing
Site speed
A recent analysis says that 40% of people abandon websites that take time to load or take more than 3 seconds to load. Apart from that 47% of people prefer a page loading speed of less than 2 seconds.
It is believed that page speed has mattered for ranking since 2010, which is good for users too.
The standard page loading time is 2 seconds and if your website loads after 2 seconds then you have to work on it.
Even if you have good and interesting content, the page loading speed is more than 2 seconds.
People might lose interest in looking after your website content and switch to some other website. Your optimized content might also not work here.
There are several online free SEO tools that can help you to check your website speed and accordingly you can work on it.
Headlines
The first thing that should be appealing while reading content is the “Headline”. If the headline is captivating then only the user will love to read the content further, Isn’t it?
So even if your content is amazing and your headline is mediocre, then there is no use for your amazing content.
Your content can make you rank on Google, but the link will be clicked only when it has captivating content. So at first, you need to review your headline and try to make it interesting so viewers will click on your website.
There are different types of Headlines that people prefer clicking through such as specifying numbers, Reader addressing, How to, Question & answers, and among them, the most preferred type of headlines is Numbers, say – 5 ways to increase your organic traffic or 5 digital marketing tips for small businesses. One of the major things to keep in mind while writing content is that your headline should be less than 72 characters.
Meta Description
Meta Descriptions are basically helping guides for search engines. They help search engines understand what the topic is and why your targeted keywords and phrases keep appearing. Google uses these meta descriptions as snippets when people are searching for a specific keyword.
The length of a meta description has to be less than 150 or 160 characters. The character count needs to remain, according to the threshold for SEO purposes.
Content
We all know content plays a vital role in SEO Copywriting, the major reason for searching in Google is to end up with a result of valuable and useful content. Content can be considered as images, videos, blogs, articles, etc.
What are things that you need to follow while creating content?
- Add Long-tail keywords to your content.
- Do keyword research well.
- Create relevant, valuable, and unique content.
- Understand your readers.
- Understand what your clients are struggling with and resolve their problems.
Page Links
We must have seen several blogs and websites that are interlinked through some links, but how are they helpful for SEO?
Page links and interlinking tells the Search engines that your website is socialized and you also have some useful content for your viewers.
It is highly recommended that you should add links appropriately to your website.
How is copywriting different from content writing?
Copy-writing is done to directly grab the attention of sales and content marketing might have different goals.
It can be sales or different aspects such as engagement and brand awareness.
Copywriting is more precise toward selling purpose, and entirely to generate leads and captivate a new audience.
Our major motive is to grab the attention of your audience and make people aware of your website. SEO Copy-writing is a way of creating content that will also rank on SERPs and attract your viewers.
