Have a website? But still, no traffic from the required audience? So, here in this blog, you will know the reason why your website is not getting enough traffic.
If you talk to a business holder like what is the most required thing to grow your business? He or she will surely say “Leads”, but do you know how to get leads on your online websites?
Nowadays people have stepped into the digital world, and this has already made a drastic change in the way of marketing.
Earlier where traditional marketing used to make a way, now digital marketing is a new face for them. Every business has already made its initials on Google, but isn’t getting enough traffic on its websites. So here are a few ways to increase your traffic on Google.
Ways To Increase Traffic on Google
1. Promote
The word promote is very obvious, but let us take a look at it first. Paid search, social media marketing, are some of the excellent ways of attracting your customers, building your brand, and introducing your website in front of your target audience can change the paid strategies. So the choice is yours, do you simply need traffic on your page, or would you say you are hoping to expand transformations, as well? Each paid channel has its advantages and disadvantages.
In case you’re trusting that more traffic to your site will likewise bring about more leads, you’ll need to target commercial intent keywords with higher requirements.
2. Get Social
When you need traffic on your website, it’s not just about the content, but it’s also about the platforms where you should post your content.
Let’s understand this with an example, the active users on Instagram are mostly youngsters with an age limit of 12 – 25, so if we post something about business then they won’t be the exact target audience. Now getting social doesn’t mean you have to use each and every platform for your business promotion, but you need to make sure that the medium which you are using will help your business to grow.
If you are into content posting then, mediums such as Facebook, LinkedIn, Twitter will be useful and the one who is into image posting should entirely switch to Instagram, Facebook, and Pinterest.
3. Compelling & Attractive headlines are a must
When you will look at or read an article?
Only when you find the headline attractive, whenever we search for something on Internet, we just check the headlines before entering the website. So unless and until your website’s headline isn’t attractive or appealing for the viewers they will not click on your website page. So making a compelling headline is one of the important parts.
Now here the question arises, how to make your headline attractive?
So here are some pointers that you need to go through while creating a headline.
- Never ever use jargon in your headline, try to use words that are quite normal.
- Make sure you do keywords research for your website.
- You can also use “Wh” questions in your headline.
- Figure out what are the common words which people are searching for.
4. Pay Attention to On-Page SEO
Think SEO is dead? Think again. You might not be aware but, optimizing your website’s content for search engine ranking is still valuable practice.
On-Page SEO practice is a process of optimizing your web pages, content, images, and alt text. Apart from this On-page SEO practices includes optimizing title tags, internal links and URL’s as well. Even if Google is smarter than everything, then it requires some push from the old school.
Here I will explain to you with an example. According to the research, it is proved that most of the top-ranked websites use the exact keywords which has a high search volume. A life Insurance company will surely use the word life insurance in their titles, this will help Google understand the page better and rank higher.
Therefore On-page optimization is required to optimize your content on the website.
5. Try to target Long-tail keywords
We can say, long-tail keywords are less competitive, but when you use long-tail keywords in your content you have a chance to rank high, as those keywords are less competitive. They are a kind of specific keywords, that are used by visitors when they are searching for something specific product. These types of keywords are usually used while voice searching.
Example – If a company is manufacturing furniture, but while searching the visitor will search for a specific product online, like a wooden chair, steel cupboard with 6 sections, etc, these types of keywords have low search volume but this can help to rank your page.
6. Guest Blogging
Guest blogging is considered to be one of the best ways can bring several benefits to your business. As the publisher requires some quality content to impress their clients and keep them updated and the writer also requires a platform to share his thoughts with a number of people. So, guest blogging is beneficial for both of them, it is a method to obtain inbound links.
