If you really think that Email marketing has lost track then I would like to tell you something that will surely change your mind, as per the research, there are likely 4x more email accounts as compared to Facebook & Twitter. And your click-through rate is 6x higher in email marketing. Where it’s a higher CTR, there is a higher possibility of gaining leads. Email marketing is a popular form of digital marketing.
So now if you want leads on your website, you should step into the world of Email Marketing. In this article, you will understand a beginner’s guide to becoming a successful Email Marketing.
Beginners Guide to Succesful Email Marketing
Email Marketing is the process of using email for the purpose of promotion and creating potential customers. Here is a guide for beginners to run email marketing easily.
- Set Measurable Goals
At first, you need to decide the purpose of doing each specific Email campaign. Why do you need to promote your product through Email, is it to drive sales, or for improving the engagement with your customers.
Once you decide the reason for doing Email marketing, you can set up your goals to increase your open rate every 6 months by 25%. Expand your email list by 10-15% every 3 months.
- Choose a captivating Email template
Email Marketing is about the expectation of your customers and how you set them. While initiating Email marketing you need to be consistent with your followups to count on successful Email Marketing Campaigns. Apart from this a good looking at content is also necessary to attract your customers. The content should be relevant, including your product branding, and also easy to understand. There should be no complication in your email template or your template design, make sure the content used is easy and has brief details in it.
There are several things that you should keep in mind while creating a captivating email template, the subject, the body copy everything should be very attractive that it will force the viewer to open the mail and go through it once. Below mentioned are the things that you need to follow while writing an email.
- Do not make your email template look totally engaged, keeping some white space in it makes it look spacious and more attractive.
- Greetings and Regards should not be missed.
- Avoid using no-reply mail and use brand names instead.
- An attractive subject line is the main reason to make your viewers click the mail and open it.
- Your body content should be crisp, attractive, knowledge gaining, and also includes your branding part.
- Comply with Email Regulations
Usually, spam emails are not checked by the users, so if your email turns out spam or enters into the spam folder then indirectly it will be neglected. Setting up an unsubscribe group or option can be considered a minor step.
- Review your email marketing campaign before sending
Reviewing your email and content template will help to reduce the chances of making mistakes. Things that you will have to recheck are the spellings, links, design, and all other important items. Once you review your email it’s time to send the email to your audience.
- Measure the results
Sending emails to your audience is not the last thing which you have to do, later you will have to check the results and figure out what’s going wrong and how can you scale up. Some of the important metrics should include, unique opens, CTR (Click Through Rates), Spam complaints, etc.
